Fundamentals of SEO

The most important task in the search engine optimization is to promote the website. Here the main strategy is to rank website to be in Google top 10, by giving preferred keywords on the search engines in natural or organic searches. Search engines crawl the websites by step by step to prepare the web pages for optimal indexing. This approach is generally called as search engine optimization that is SEO.

Keyword rich Title tag:

Title tag is the tag which is written on the top of the web page. Title tag describes the web page in one word so that the visitor can guess about their needs.

Meta tags:

Meta tags provide the information about the Web Pages for the search engines. Meta tags are used to specify the web page description, keywords and other data which are not in the head part of the page.

Meta keywords and Meta description come under this tags.


example of a meta-description tag:

< name="”description”" content="”Description">

Maximum of 250 characters are suggested for this tag.

example of a meta-keyword tag:

< name="”keywords”" content="”keyword1,">

maximum of 15-20 is suggested for this Tag.


Content:

Content play a important role in SEO.It is believed to be king of SEO. So it is important to have search engine friendly content to attaract the visitors to the website.Search engine crawlers always choose a simple and good content on the website.Search engines always prefer Content-rich site. Good content will drive more traffic to the website.

Keyword Prominence:

Keyword prominence is nothing but how prominent your keywords within the web page. The keywords must also be close to the top of the page. Keywords should be added in the areas like:

*Title

*Description

*H1 Tag

* Body of the text

Using Keywords in the hyperlink:

In the body text words needs to be linked so that search engines consider the website as a potential one. So hyperlink the important keywords in the content. These are alaso called as anchor text.

Create a sitemap:

Sitemap gives the information about all the pages of the website. Sitemap.xml should also be added in the website.

h1 and h2 tags:

H1 and H2 Tags are the important tags in HTML commands used to highlight the important keywords in the website. There are six header tags ranging from H1 to H6. H1 tag produces the biggest headings and H6 the smallest.

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